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Queerchata
The Insight
The world is still getting used to what it means to be queer and the dance world is one of the most archaic in maintaining stereotypical gender roles.
Queerchata created a safe space for queer people to express their true selves, learn new ways to move, and build an international community of fun, wholesome, and inspiring queer people.
The classes are designed with queer people, respect, consent, and inclusivity at the heart. It’s where queer people meet when they need a break from a chaotic world and need a space for self-care without judgment.
Queerchata is the fastest growing dance community in North America with classes in multiple cities and expanding quickly. Every class accommodates all levels of experience and even offers dedicated dance buddies that welcome you into the community and a new way of dancing.
Dance is a great tool for people to explore their gender, play with different energies (masculine/feminine/flowy/sharp), be able to put on or take off whatever doesn't serve them, and build confidence.
Fluent worked with Queerchata on positioning, messaging, and branding with the goal of preparing them for and facilitating the rapid growth they are experiencing.
The Result
Highlights from our work with Queerchata
Fluent has a unique way of uncovering and effectively communicating what sets our organization apart. They ask the right questions, take the time to understand our business, and find authentic ways to attract and engage our clients. Fluent has been a driving force behind reimagining our messaging and developing our voice as an organization.
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Ready For The Next Growth Stage?
Let us know what you're looking for and we'll set up 30 minutes, if it's a good fit.
