Mason

For a long time, every device innovation required reinventing the wheel, starting with expensive concepts and prototypes, long lead times, and delayed market launches. What’s more, getting hardware and software to play well together was tricky and required specialized software development skills.

All this made launching new offerings expensive and risky and limited the majority of companies from bringing new, tailored solutions to their customers.

That’s why Mason decided to make it ridiculously easy for industry leaders to design and ship connected device solutions by removing the hardware, software, and operational hurdles altogether.

Mason is not a concept design studio and not a device manufacturer, but the best of both worlds with vetted, proven, and highly customizable devices that can be delivered in weeks globally.

Fluent helped position and message Mason’s unique technology offering. Fluent also created key branding elements like their hero video focused on the concept of how technology can feel like magic when it works flawlessly.