Growth Tips for Startups

Today, I’m super excited to introduce our new name and brand.‍ All, I would like you to meet Fluent. 

As a founder, your company is your baby, and like any parent your child is the most beautiful and smartest kid that ever existed.

It's easy to get wrapped up in what your competitors are doing, but if you are building a new product or category, your biggest challenge will be getting your buyers to change their existing behavior.

‍It takes 10 years of hard work to become an overnight success 

A positioning exercise allows your company to get aligned on your GTM strategy and create a story that cuts through the noise, stands out from the competition, and resonates with your audience

Your communication and messaging need to be on point and your branding and visuals need to look professional.