Introducing our new name and brand

Today, I’m super excited to introduce our new name and brand.

All, I would like you to meet Fluent. 

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One to Many

Over the past two years, we’ve gone from a one-person shop under my literal name (AndersMaul.com) to becoming the product marketing studio for startups looking to cut through the noise, stand out, and accelerate growth. 

Fluent helps startups accelerate growth with strategic positioning, compelling messaging, and unique branding. 

Like the time we helped Mason rethink their positioning and messaging as they expanded their product offerings.

Or the time we helped Xembly position and message their AI executive assistant to enterprise buyers (Xembly was acquired in 2024).

Or when Queerchata needed new positioning, messaging, and branding to support their rapid expansion.

What was once a one-man-band, is now a close-knit and talented band of strategists, product marketers, writers, designers, creative directors, and developers who come together to help our customers accelerate revenue growth.  

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Preparing for the Next Stage of Growth

As a company evolves, it's important that its positioning, messaging, and branding evolve with it. Your presence and communication need to reflect what's true today and in the near future so potential customers know what to expect.

With today’s launch, we’re drinking our own champagne, so to speak.

Our new positioning, messaging, and branding not only serve as a showcase for what we do, but prepare us for our next stage of growth — the hardest stage of them all: Scaling.

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Cheers to a new, exciting chapter.

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