Is Your Branding Costing You Revenue?

Your communication and messaging need to be on point and your branding and visuals need to look professional.

This is true for both potential customers and investors.

Your communication and messaging need to be on point and your branding and visuals need to look professional.

Why? Because all of this is the first impression of your company, and first impressions matter. Once people have formed an opinion about you, it takes A LOT of work to change it.  

Furthermore, if people are left with doubts and questions about your company, there's a higher perceived risk of doing business with you. This will show up as fewer closed deals (not willing to take the risk) or a lower price (more risk requires a higher return).

Presenting well puts people at ease and reduces the perceived risk, which, in turn, means they are willing to pay a higher price.

Investing in how you come across is often one of the best investments a startup can make.

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