The value of your product is determined by the buyer, not you.

You don't set the value of your product; customers determine what it’s worth to them.

They do that by analyzing and evaluating everything they see, hear, and feel about your company and product.

That includes the things you show and tell them, the arguments they are presented with, the emotions they are left with, and anything they discover on their own.

All this input informs their perception and ultimately determines the value of your product. What's more, it's much cheaper to improve the perception of your product than to build additional features.