Your product doesn't need to be objectively the best, it needs to be subjectively the best.

The "best" product doesn't always win. There are plenty of examples of technically inferior products being favored by the market.

That's because beauty lies in the eye of the beholder.

The good news is that you can influence how you and your products are perceived and what is viewed as "best", with the help of Persuasion Marketing.

Persuasion Marketing uses a combination of strategic positioning, branding, psychology, messaging, and content to improve the perception of a product (and the value associated with it).

It's how startups go up against larger competitors and win, even if their products aren't technically "the best."

Keep this in mind the next time you are deciding between spending resources on product improvements or go-to-market activities.